TREW Gear

Known for their brightly colored outdoor gear, TREW delivers it to their radical customers with a thumbs up and a smile.

THE CHALLENGES

Hybrid direct-to-consumer e-commerce channel and retail locations meant traffic had to be driven to both, while keeping their marketing data separate.

IMPACT

Y-Verge implemented Shopify as an alternative sales channel that distinguishes between retail and e-commerce data. Custom landing pages and automated email marketing took the customer conversation from introducing TREW’s rad clothes to increasing customer loyalty post-purchase.

SERVICES PROVIDED

  • Custom YVerge Shopify app

  • Shopify Plus with custom theme

  • Automated Drip workflows