Known for their brightly colored outdoor gear, TREW delivers it to their radical customers with a thumbs up and a smile.

The challenges

Hybrid direct-to-consumer e-commerce channel and retail locations meant traffic had to be driven to both, while keeping their marketing data separate.


Y-Verge implemented Shopify as an alternative sales channel that distinguishes between retail and e-commerce data. Custom landing pages and automated email marketing took the customer conversation from introducing TREW’s rad clothes to increasing customer loyalty post-purchase.

Services Provided

  • Custom YVerge Shopify app
  • Shopify Plus with custom theme
  • Automated Drip workflows