Human food for petsTM: that’s what’s at the heart of Portland Pet Food Company’s line of all-natural, human-grade meal pouches and treats.
Their hybrid e-commerce-retailers model made it hard to track online-to-offline conversions and their e-commerce subscription services needed optimization to attract awareness.
The conversion rate doubled, local retailer traffic increased and Facebook messenger channel attention grew.
- Shopify subscription model optimization
- Facebook messenger engagement campaign
- Custom YVerge app installation