Portland Pet Food Company

Human food for petsTM: that’s what’s at the heart of Portland Pet Food Company’s line of all-natural, human-grade meal pouches and treats.

The Challenges

Their hybrid e-commerce-retailers model made it hard to track online-to-offline conversions and their e-commerce subscription services needed optimization to attract awareness.


The conversion rate doubled, local retailer traffic increased and Facebook messenger channel attention grew.

Services Provided

  • Shopify subscription model optimization
  • Facebook messenger engagement campaign
  • Custom YVerge app installation