The Challenges

This heavy-duty footwear brand secures sales through their direct-to-consumer e-commerce channel and retail locations. Marketing efforts needed to be divided for these two sales channels, so they could be properly tracked for efficacy.


Y-Verge implemented Shopify to make a distinction between the e-commerce and retail store data. Custom landing pages and automated email marketing gave each customer with a considerate purchasing experience, based on their interests, preferences and needs through the entire buying process.

Services Provided

  • Custom YVerge Shopify app
  • Shopify Plus with custom theme
  • Automated Drip workflows