Kärcher North America

Overview

Alfred Kärcher SE & Co. KG headquartered in Winnenden, Germany is known for its high-pressure cleaners, floor care equipment, parts cleaning systems, wash water treatment, military decontamination equipment and window vacuum cleaners.

The world market leader in cleaning technology, employs more than 10,000 people worldwide. In 2017 the company posted sales revenues of €2.5 billion ($2.88 billion) and sold more than 13 million machines. It has 100 subsidiaries in 60 countries.

Services Provides

  • Customer Journey Mapping
  • Customer Experience Architecture
  • iPhone and iPad App Development
  • Android App Development
  • Mac OSX App Development
  • Windows 10 App Development
  • Shopify Web Store
  • Contentful Content Management System
  • Facebook Messenger workflows
  • Setup Drip Email Marketing Systems.
  • Implement Automated Drip workflows
“With a vast amount of experience in technology, Y•Verge is relentless in his pursuit of the best solution, user design and execution.”

Richard Neff

Marketing Manager, Kärcher North America

The Challenges

Karcher's supplier branches were in need of modernized B2B leads acquisition on their website.

With more than twenty websites across different business model, leads are coming into multiple and redundant sales funnel.

Impact

Y-Verge implemented Omni channel marketing system using Contentful Headless CMS, deploy with landing page, mobile web, mobile apps, and desktop applications.

The leads are categorized into sales lead scoring that differentiate each prospects based on where they are in the buying journey cycle.

Using marketing automation, and data driven customer scoring, Karcher can make a distinction segmentation that gave each customer with a considerate purchasing experience, based on their interests, preferences and needs through the entire buying process.

Benefits & Values

A systemized approach on Customer Acquisition with consistent lead scoring. It allows all things to be connected and operate in consistent and always up to date.

Managing all of the marketing channels are easier and more accurate. Karcher is now able to to send more relevant messages to our customers and prospective customers, while lowering overall marketing cost.

Result

YVerge’s custom customer journey workflows and lead pages doubled potential clients. We deliver this using simple to follow customer lead scoring that constantly updated and optimized.