Handful creates fitness apparel for women to confidently and unapologetically live their happy-active life.

The challenges

Convert ecommerce software from Magento to Shopify for optimized conversions, while also streamlining Handful’s wholesale order process.


Sales doubled and caught the eye of outside investment. New system enabled business-to-business sales automation.

Services provided

  • Shopify development with custom theme
  • Shopify B2B marketing automation
  • Data driven dashboard