Fit for the job and capable of anything, Dovetail Workwear makes workpants for women, by women and with a team of 100 wear-testers.
With a rebranded line and a two month pre-order before product was available, Dovetail needed to optimize their sales process.
Through an integrated marketing flow between Shopify, Drip and Facebook Ads, sales and the conversion rate doubled.
● Custom YVerge Shopify app
● Drip Workflow
● Measurable Affiliate App to track influencer marketing