Dovetail Workwear

Fit for the job and capable of anything, Dovetail Workwear makes workpants for women, by women and with a team of 100 wear-testers.

The challenges

With a rebranded line and a two month pre-order before product was available, Dovetail needed to optimize their sales process.


Through an integrated marketing flow between Shopify, Drip and Facebook Ads, sales and the conversion rate doubled.

Services Provided

● Custom YVerge Shopify app
● Drip Workflow
● Measurable Affiliate App to track influencer marketing